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The 21 Keys of Success

The 21 Keys of Success written by Rick Ross and Kolie Crutcher

In the 1980s, “Freeway” Ricky Ross rose to power as the most notorious crack cocaine dealer in United States history. During the height of his reign, Ross was making $2-3 million per day, as he trafficked untold kilograms—keys—of cocaine all across the nation. But after being set up by his Nicaraguan connect and the United States CIA, Ross was sentenced to life in federal prison.

Today, Ross is a free man. And once again, he is pushing keys—keys of success. In RIDIN’ WITH RICK: THE 21 KEYS OF SUCCESS, award-winning writer Kolie Crutcher details the 21 success principles—the 21 keys—he witnessed the former kingpin use daily while “ridin’ with Rick” around Los Angeles over the course of several months. These keys not only made Rick Ross a fortune of over $600 million, but they ultimately overturned his life sentence and freed him from prison. And now, these 21 keys are available to you.

So whether you are a street hustler on the corner, or a “legit” businessperson in the corner office, the 21 Keys work universally for all striving to overcome life’s adversities and live the life you want. After RIDIN’ WITH RICK, you will understand how to turn failure into fame, poverty into plenty, and setbacks into success!

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Freeway Rick Ross The Untold Autobiography

Freeway Rick Ross The Untold Autobiography

Freeway Rick Ross: The Untold Autobiography is an intimate look at the day-to-day dealings of a drug kingpin in the heart of the ghetto. It’s also the story of a boy born in poverty Texas who grew up in a single-parent household in the heart of South Central, who was pushed through the school system each year and came out illiterate. His options were few, and he turned to drug dealing.

This Untold Autobiography is not only personal, but also historical in its implications. Rick Ross chronicles the times by highlighting the social climate that made crack cocaine so desirable, and he points out that at the time, the “cops in the area didn’t know what crack was; they didn’t associate the small white rocks they saw on homies as illegal drugs.” All Rick Ross knew was people wanted it.

Amazon Reviews

A fascinating view of a non-suburban lifestyle. Well worth reading. Believable. Had I grown up like Rick Ross (as opposed to middle class plus), and had Rick Ross's talents, I might have done as he did. RicR2

This is a hard book to put down once you pick it up! Freeway Rick has a gift for telling a story, and it seems as if each page plants you in his domain and puts you in the car or room right next to him as he does his thing. JMichael

Not the most well-written book, but very fascinating. Rick has a real business mind. I'm glad he was able to get himself out of prison and tell his story to kids growing up in the same environment he did. Will have to pick up Gary Webbs book to understand the connection to the contras. Peter Nancarrow

  • Print Length: 300 pages
  • Publisher: Freeway Studios; 1st edition
  • Publication Date: June 11, 2014
  • Language: English
  • ASIN: B00KYH2N90
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