Sentenced to life in prison in federal prison, Rick Ross vowed to change the community he once torn apart. Some people call him a legend, others call him a positive mentor; all things considered Freeway Rick Ross is an icon! He’s currently traveling the country, promoting latest book “The 21 Keys of Success”. Follow his journey on Instagram & Facebook.

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In the 1980s, “Freeway” Ricky Ross rose to power as the most notorious crack cocaine dealer in United States history. During the height of his reign, Ross was making $2-3 million per day, as he trafficked untold kilograms—keys—of cocaine all across the nation. But after being set up by his Nicaraguan connect and the United States CIA, Ross was sentenced to life in federal prison.

Today, Ross is a free man. And once again, he is pushing keys—keys of success. In RIDIN’ WITH RICK: THE 21 KEYS OF SUCCESS, award-winning writer Kolie Crutcher details the 21 success principles—the 21 keys—he witnessed the former kingpin use daily while “ridin’ with Rick” around Los Angeles over the course of several months. These keys not only made Rick Ross a fortune of over $600 million, but they ultimately overturned his life sentence and freed him from prison. And now, these 21 keys are available to you.

News & Updates

Redesigned Freeway Website

Redesigned Freeway Website

Welcome to our redesigned website! We’ve updated it with all our latest books and shirts and will keep you updated on upcoming news and events regarding Ricky Ross. Make sure you check back for updates and subscribe to our...

Royalty comes from what you do.


Sentenced to life in prison in federal prison, Rick Ross vowed to change the community he once torn apart. Some people call him a legend, others call him a positive mentor; all things considered Freeway Rick Ross is an icon! He’s currently traveling the country, promoting latest book “The 21 Keys of Success”. Follow his journey on Instagram & Facebook.

Freeway Store

Check out what we’ve added to the shop!

In the 1980s, “Freeway” Ricky Ross rose to power as the most notorious crack cocaine dealer in United States history. During the height of his reign, Ross was making $2-3 million per day, as he trafficked untold kilograms—keys—of cocaine all across the nation. But after being set up by his Nicaraguan connect and the United States CIA, Ross was sentenced to life in federal prison.

Today, Ross is a free man. And once again, he is pushing keys—keys of success. In RIDIN’ WITH RICK: THE 21 KEYS OF SUCCESS, award-winning writer Kolie Crutcher details the 21 success principles—the 21 keys—he witnessed the former kingpin use daily while “ridin’ with Rick” around Los Angeles over the course of several months. These keys not only made Rick Ross a fortune of over $600 million, but they ultimately overturned his life sentence and freed him from prison. And now, these 21 keys are available to you.

News & Updates

Redesigned Freeway Website

Redesigned Freeway Website

Welcome to our redesigned website! We’ve updated it with all our latest books and shirts and will keep you updated on upcoming news and events regarding Ricky Ross. Make sure you check back for updates and subscribe to our...

Royalty comes from what you do.

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